About Calla Lily

Boutique Calla Lily, LLC is owned and operated by a mother and daughter trio; Loretta Netterville Waheed, Dalila Waheed Spencer and Mariama Waheed; who come from a long line of fashion entrepreneurs. I guess you can say the secrets of style and service come to them naturally. Loretta, Dalila, and Mariama, also known as "The Ladies of Calla Lily", pour their heart into every client, providing consultation from start to finish of each client experience.  The relationship that is developed between "The Ladies of Calla Lily" and their clientele of mothers and daughters is unwavering. Actually, Boutique Calla Lily is an offspring of a formerly owned boutique known as Isoke Couture, opened in 2005.  Out of the demand of their high school clientele, who complained of a lack of exclusive prom styles in St. Louis, Boutique Calla Lily was conceived and is now operating in The Delmar Loop. After years of bursting at the seams in our intimate boutique location, the company has expanded and now has a second location with a new name!  Calla Lily Formals & Prom Dresses is nestled in  a beautiful  historical Downtown, St. Louis showroom  and houses a luxurious gown collection.

The Ladies of Calla Lily have been providing unforgettable service for 13 years and looks forward to many more years of service.




1004 Olive Saint Louis MO, 63101

In Store Appointments available Tuesday - Saturday

Wednesday -- Saturday 11:00 AM - 4:00 PM

To schedule an appointment complete the appointment form provided on our homepage,

we will respond back to you within 24 hours.

We require an appointment for Curbside Pickups, available Wednesday - Saturday from 12:00 PM - 3:00PM. 

For immediate assistance, please email us at info@callalilyformals.com

or call 314-300-8280.

Thank you for sharing your life-long memories with us.